Derren Brown - Waking Dead

"In June 2005, a clip from the second series widely circulated the internet. In this clip, Derren claims to have created a video game he calls "Waking Dead" which "is able to put roughly 1/3 of the people who play it into a catatonic trance". In this episode he places the video game in a pub, to lure a supposedly unsuspecting patron into playing the game. He then "kidnaps" the catatonic "victim" and places him in a real-life recreation of the video game, having him fire an air gun at actors, pretending to be zombies and outfitted with explosive squibs." -wikipedia

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